All prices in Canadian dollars. CORE marks the seven services that carry the rest. Start with one, add the others when they earn their place.
FOUNDATION
What the business is and what it sells. Settled first, because everything below inherits it.
Offer & PricingCORE
Priced on the call
Busy months that do not show up in the bank account: the jobs are too small, the wins come from being cheapest, and quotes go out and go quiet. We fix what you sell and what you charge for it, which moves every number below before you spend a dollar on promotion.
Cases Cleaning company
Brand System & PositioningCORE
Priced on the call
A buyer cannot tell why you and not the next company on the list, and your logo, your van, your website and your feed look like four different businesses. We give you one position and one look, used the same way everywhere.
Cases UnichillBowl & Whisk
WebsiteCORE
from $299a month, six month minimum
Someone looks you up and lands on a booking link, an old page, or nothing at all. We build, host and maintain the site on a monthly subscription, and after six months it transfers to you with the domain and the hosting.
ACQUISITION
Getting found and getting enquiries.
Content Production & Photoshoots
from $800a month
Everyone agrees the posting should happen. Nobody has the time or the footage. We come to you once a month and turn one day of filming into twenty to thirty finished pieces you can use anywhere: the feed, the ads, the website.
Social MediaCORE
from $1,000a month
The account is quiet, and the only people who see it already know you. We run it end to end: the plan, the posting, the captions and the inbox. Either we film it, or your own team films from our shot list, which is how restaurants start at $500 a month.
Cases RestaurantWeCanInsurance advisorImmigration consultant
SEO & Organic SearchCORE
Priced on the call
Someone searches for exactly what you sell and finds a competitor. We fix the technical side, restructure the pages and write the ones that answer those searches, so enquiries arrive without a daily ad spend.
Google Business Profile
Priced on the call
For a local business the profile is the first thing a buyer sees, and a half filled one with old hours and no photos sends them to the next result. We set it up, keep it current and use it to collect reviews.
Cases The Tone Doctrine
from $800per platform, a month
Enquiries are needed this month, and next quarter is too late. We build, run and report the campaigns, and the ad account stays registered to you, so the spend history and the audiences are yours.
Cases Renovation companyBeauty specialistRealtorLED show company
B2B Outbound: Cold Email System
from $700a month
Your best customers will never search for you and will never see your ads. Cold email reaches them directly, which is how supply agreements, wholesale and corporate accounts get opened. We build the sending setup, write the sequences and route every reply into your CRM.
Cases B2B outbound
LinkedIn Outreach & Founder Brand
from $700a month
A decision maker checks who you are before replying, and an empty profile ends the conversation there. We rebuild the profile and the company page, give the founder one clear subject, set up the sending, and run the outreach with a real person answering, usually from sales.
SYSTEMS
What happens to an enquiry once it arrives, and how you know any of it worked.
CRM & AutomationCORE
from $500a month
Enquiries sit unanswered, quotes go out late, and nobody knows which lead came from where. We set up the CRM and the automation around it: pipeline, instant replies, alerts on untouched leads, quoting inside the tool you already use, and the follow up emails that keep a quote alive.
Email & SMS Retention
Priced on the call
The cheapest customer is the one who already bought from you, and most businesses never write to them again. We run the campaigns that bring them back: a review request while the job is fresh, an offer that fills a quiet month, reminders that keep the calendar booked.
Analytics & Tracking
Priced on the call
Money goes out every month and nobody can say which part of it worked. We connect the tracking so you can see what each campaign costs per enquiry, which page loses people before the form, and how many emails turned into replies.
How the price is set
One 30-minute call. We look at what you already have, agree which services make sense and send one flat monthly number in writing.
The same budget buys four very different things. This is what each one actually gets you.
I will say increase about 25–30% new customers in the weekend. Which is a very good number.
| Freelancer | In-house hire | Typical agency | Syntri Labs | |
|---|---|---|---|---|
| Monthly cost | •$500 to $2,000 | ✗$4,500+ salary, before tools | ✗$2,500 to $6,000 | ✓$299 to $4,500 |
| What you get for it | ✗One skill. The rest is still on you. | •One person wearing every hat | •Broad, but subcontracted down a chain | ✓A full system run by one team |
| Commitment | •Per project, gone when it ends | ✗Permanent hire, permanent payroll | ✗Locked for 6 to 12 months | ✓Month to month, cancel with notice |
| Who owns the accounts | •Sometimes | ✓You do | ✗Often the agency | ✓Always you, registered to your business |
| If it stops | ✗They move on and take the know-how | ✗You are carrying a salary | ✗You start again from nothing | ✓You keep a system that runs |
The row that decides it is the last one. A freelancer leaving takes the know-how with them, and an agency leaving can take the ad account too. Everything we build stays registered to you, so leaving costs you a notice period and nothing else.
What started as my problem quickly turned into a clear action plan with this team, leading to efficient and timely results.
What exactly is included in the monthly fee?
The scope is written down before anything starts: which channels we run, how much we produce in a month, how often you get a report, and who you speak to. For social that is the content plan, the filming or the shot list, publishing and the inbox. For ads it is campaign build, creative, daily management and a monthly report. Anything outside that list is quoted separately instead of turning up on an invoice.
How soon will I see results?
It depends on which of the three you are buying. Paid campaigns give a readable cost per lead inside the first month, because the volume arrives straight away. Organic needs a quarter before the trend is honest. A website goes live in weeks and starts converting the traffic you already have. You hear which one your money is buying before anything is signed.
Can I start with just one service?
Yes, and most people do. The website on its own, the ad account on its own, the social account on its own. Nothing on this list requires anything else to be bought alongside it, and we will say so if the thing you asked for is not the thing holding you back.
Do you know my industry?
Probably. Our work sits mostly in home services, beauty and wellness, and local professional services, and we have run campaigns for restaurants, renovation crews, realtors and immigration consultants. Either way, every engagement opens with research: what your competitors in Calgary are running right now, what people type into Google in your category, and what your own accounts already show. That research is what the quote is built on, and if the niche turns out to be wrong for us we say so on the call.
How does billing work?
Monthly, in advance, one flat number through QuickBooks. Ad budget is separate and is charged by Meta or Google directly to your own card, so nothing to do with your media spend passes through us.
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Marketing & AI Conversation
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TALK TO US FIRST
Thirty minutes on what your marketing is doing with your money right now, and what we would change first. No deck, no pitch. Pick a time in the calendar.
THE AUDIT TOOL
Not sure where to start, or whether we can help at all? Run the audit and see what your marketing is costing you today.
In about nine businesses out of ten we find something structural rather than cosmetic, and it shows up straight in revenue. We read marketing as money before we read it as design.
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